Paid Positive Reviews do you think they help?
When I received an email from a Indian company offering to post reviews about me and my website I thought I'd have fun and ask them a few questions. It turned out they didn't like talking much, it was "Show me the Money" and they would post up reviews online.
If I recall it was 7 for your starter package of $50 or so and went up to $1,500 per month posting simple 150 character reviews around on different review websites that sure enough would make it back into Google.
For some, I can see this would help. It was also done years ago with eBay stores, people would pay to have others post all 100% positive reviews. If I recall there was actually a script you could rent or buy that would take your startup store and give you thousands of satisfied random generated customers and names.
So what do Positive Reviews really do for you as a business?
Well, if you are in the service business they might add some additional telephone calls to your day. And if you’re wanting people to read your website they most likely will because you’ll be on page one most days.
But what happens when you have a real customer read a fake positive review and their experience is completely different from the canned scripted posts you had paid for?
It's up to you and your business model. For me, honesty comes first in all marketing and then service quality is number one when I work.
I’m a perfectionist when it comes to many parts of the IT industry and the part that I am weakest at is when to stop being a perfectionist on the system I'm working on now.
This leads me to my first positive review, Murray's good and knows his stuff but he is always late.
So there you have it, honesty to a fault. With that said, if you need someone that's always on time you might be taking a hit on the quality of work. I'll offer this advice since I've been a service technician over 20 years.
Personally I would rather have the technician late that finishes the job and does it right the first time than to have 5 trips from 5 technicians always on-time. But that’s me and that review can never be posted because it wouldn’t follow the lines of paid reviews which are fake.
And yes, reviews do help your site. Ask your customers to write a review. You can even write it for them if they forgot you replaced their DDR3 Memory and Motherboard. It's just like a letter of reference that the other just reads and signs. As long as they agree with your assessment it's a truthful review.
Be sure to comment on yourself as well, if you’re the best I have 3 mentors that I think you need to meet because I think they are the best at what the specialize in. No single person can be perfect with everything, but you can work at it by following the “Perfect Practice makes perfect” rule.
All the best.
Wait a minute, I didn't place my advert here.
I'll write any review for $50.00 as long as it's not related to anything I own or need.
I'll also write serious reviews for any restaurant that offers a class dinner for free.
I guess I could see the benefits of writing positive reviews now.
Honest reviews? Would that mean I would have to pay for my own dinner?
Tuesday May 3 2011
Professional and Unprofessional SEO, SEM people. Can you spot the unprofessional? You get enough junk mail and I personally have email addresses I only use for members and customers. When I find an SEO or SEM person sending me junk mail to my internal email accounts I know not to trust them. Learn the what professionals do.
Friday Feb 4 2011
Review and Opinion posting sites. Are they real, fake, slanderous or paid reviews? Doing business online as a retailer you are going to be subject to reviews by your customers. Professional businesses and commercial websites are also in this realm. Are those reviews good for the public when companies can pay for positive reviews?
Web Traffic Review Sites Can you trust their results? You might be part of the Toolbar ranking people inadvertently or on purpose.